Advertising System

The system combines two ideas:

1. Simplify sites search for users.
2. A commercial project that allows selling searched words to commercial organizations.

For simplification of sites search, the user should install a web-browser plug-in. This plug-in applies certain criteria that define the user actions, if the user searches data in specific search systems or commercial platforms, the plug-in additionally inquires the Netword server for additional result. If the site was found in Netword.com, the plug-in shows the result (the web-site founded) in the additional window. Web-site search is carried out by a keyword (the line of search entered into the form of the search system or a commercial platform).

The opportunity to provide as the additional result to web-sites owners that the certain web-site is on sale. The object for sale is a certain keyword or a phrase in a certain zone. The price for a word or a phrase is formed depending on:

1. Zones where this word (phrase) as the additional result will open customer’ web-site — the more zone the more the total cost
2. Zone Type:
   1. Zip Code — the population of a given Zip Code’ territory is taken into account as the main data
   2. States — the forecast of word (phrase) popularity is taken into account — the data of WordTracker.com or Overture.com is the basis. Besides the certain factor for each state is fixed that also affects the cost.
3. Platform Type selected (only for a level of states, not for Zip Codes)

The sold word or phrase is called a «netword». Netword is soled during a certain time after that it stops working. The site http://www.netword.com is used for sales.

The site solves a number of problems:

1. Netword sales
2. Simplifying the plug-in installation for the user
3. Demonstrating the system features to potential customers
4. Book-keeping
5. System administration

If the customer doesn’t have his own site, he can create his personal page or several pages — there is a special editor in the system which allows constructing pages based on the pattern chosen.

Demonstration subsystems:

1. Demonstration (free) of netrwords is also possible in the system — it is free-of-charge, however with significant restrictions — it always begins with a symbol «*» and not supported by the plug-in. The primary goal of free networds is to demonstrate the system idea.
2. Networds examples — the page showing how various networds open while searching in various search or commercial systems.
3. Work demonstration — the user enters a web-site address and a word, and the system sets an example on how it will work for the user.

In addition, the system is able to generate reports — PDF documents with statistics.

The system was created with the use of the following technologies:

1. The Plug-in for IE
   1. ActiveX (the facilitated installation of a plug-in from a site)
   2. COM
   3. XML (checking of newer versions)
2. The Plug-in for Mozilla:
   1. Mozilla JavaScript (Mozilla API) + XUL (plug-in’ functionality and interface)
   2. AJAX + XML (checking of newer versions + results of sites search by netword)
3. Site:
   1. Framework (cursor) «Wise» (PHP)
   2. Dynamic HTML (numerous editors in the system)
   3. CPDF library (PDF documents generating).

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